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IS IT...

Social Selling 101 is a 6-week group business coaching program w/ a 6 module, self-paced course, that will teach you how to navigate Instagram & create converting content so that you can get paying clients. 



March 1 - April 12, 2024

Are you ready to learn how to turn your followers into paying clients???



You’re in the right place!

I can’t tell you how many times I’ve talked to sleep consultants and coaches over the years who don’t want to sell because they are afraid of coming off as salesy or pushy. This doesn’t have to be your reality anymore. 



​You knew what content to post to get more of your followers interested in your offers​

​You knew how to grow your following without ads or paying for followers

You knew how to have a genuine sales conversation in the DM’s that resulted in more sales calls & paying clients


You had more confidence to show up on social media without that “slimy or salesy” feeling




Module 1 - Selling Without Being "Salesy"

I'll dive deep into the physiological aspect around social selling & why someone will hire you over anybody else. I'll present to you multiple ways to sell online, how to create highly converting sales posts, and what kind of content will move cold leads into the hot lead category. This module will leave you so excited to share your offers & create more sales content.

What's Included:

  • How to write a sales post (multiple examples)

  • Copy-writing formulas (includes 20+ headlines & CTA’s)

  • Knowing your audience (cold, warm, hot leads) & what kind of posts lead them into a paying client

  • Fully understanding how to sell in your stories & what type of content that will fully activate that know, like, trust factor

  • Sales mindset! Why you don’t like selling & getting you tapped into your business mindset so selling is actually fun & easy

Module 2 - Building an Audience Full of Raving Fans

You don't need a big audience, you just need the right one. I'll walk you through multiple (organic - no ads) ways to quickly grow your audience and how to get in front of more people that are ready to buy. I'll provide templates on how to set-up collaborations and more.

What's Included:

  • I provide you with my “how to” on getting more followers on social media organically (no paid ads)

  • Getting crystal clear on “where” your ideal clients are hanging out so that you know where to hangout

  • Scripts for setting up collaborations with bloggers, influencers, podcasters, FB admins and more

  • Providing you with ideas of different types of collaborations

  • Bonus > My referral scripts

Module 3 - Relationship Building

​Turning those followers into paying clients! Understanding and knowing how to have a genuine sales conversation about what you do is the most valuable business skill you can provide for yourself. I'll go into immense detail of my DM conversation flow and provide templates on how to build relationships in the DM's. This module is all about how to get more of your followers on sales calls (or apply to work w/ you).

What's Included:

  • DM conversation flow. How to have genuine conversations with your followers

  • Going through the full process of how to begin a convo & how to ask to get on sales calls (or apply to work w/ you)

  • DM scripts you can start to use immediately

  • Do’s & Don’t of having convos in the DM’s

Module 4 - Creating Compelling Offers & Freebies

How can you create an offer that best suits your lifestyle and still gets your clients excellent results. It’s time to take a good look at your packages/offer and pricing structure to see how you can work less, but make more. Wouldn’t it be nice to take on less clients, but still be able to make the same or more money? Also, this module offers my knowledge and expertise on how to create a compelling and desirable freebie for your audience so that you can start to grow your email list and nurture and convert more of those social media followers into paying clients!

What's Included:

  • Simplifying your offers & pricing out your offers

  • How to create a compelling freebie

  • How to get people to sign up for your freebie & sign up for your email list 

  • What to do once you get people on your email list

Module 6 - Creating Your Highly Converting Sales Page

Communicating what you offer to your audience is so important and most people don't understand the flow of a sales page that actually gets people to book calls with you. In this module, I breakdown my step-by-step on how to create a sales page that get's people making fast decisions and  buying your offers. I walk you through my simple outline that you can easily replicate & start using right away. 

What's Included:

  • A full breakdown of what to include on your sales page

  • How to can easily create a sales page without a website (for free)

  • The purpose of each section & why you need to include it

Who is


Coaches and/or sleep consultants who are looking to use Instagram to grow their business

Coaches and/or sleep consultants who currently make 0 - 4k a month

Coaches and/or sleep consultants who are confused on how to grow their following, what to post to attract people to buy, how to create a sales post, or how to actually have a conversation without being salesy or pushy

Module 5 - Mastering Your Sales Calls

Once you've done the hard part of getting people to book calls with you and you get that DM asking, "How can I work with you?", it's time to have a real sales call. It's so important you have questions handy and are prepared to handle all those objections like, "I can't afford it" and "I have to talk with my husband". 

What's Included:

  • A full sales call script

  • How to handle the most common sales call objections

  • How to ask for money and be a leader on your call

  • What to do to be less nervous & show up more confidently 


& Testimonials

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Join Now


Lets Go!

Your clients are out there, they just need to know you exist!


6 weeks - March 1 - April 12

What’s included in Social Selling 101:

  • Instant Access to 6x Recorded Modules 

  • 6x Group Coaching Sessions

  • 1x Orientation Call

  • 1x Farewell/Exit Call

  • Lifetime access to the course 

  • Downloadable resources & tools discussed in the program

  • Co-working sessions (minimum 2 - Date TBD)

  • Content Planning Session (Date TBD)

Q&A & Coaching Call Schedule:

Friday, March 1 - 12pm CST / 1pm EST - ORIENTATION CALL

Friday, March 8 - 12pm CST / 1pm EST

Saturday, March 9 - 9am CST / 10am EST

Friday, March 15 - 12pm CST / 1pm EST

Friday, March 22 - 12pm CST /1pm EST

Monday, April 1 - 6pm CST / 7pm EST

Saturday, April 6 - 9am CST / 10am EST

Friday, April 12th - 12pm CST /1pm EST - FAREWELL CALL


Yes, all replays will be available shortly after the calls. It’s not required to show up live, but is highly recommended. 


  • Instant Access to the Masterclass  - How to Use Stories to Sell Out Your Offers (90 minutes)

  • Instant Access to the Content Creation Workshop (3 hour recording)

  • 1x 60-minute 1:1 call

Last day to sign up is Thursday, March 7th


$997 USD - PIF

Payment Plan:

$500 USD - 2x Payments

Payment Plan:

$350 USD - 3x Payments

Have questions before you buy?

DM Allison on Instagram - @allisonhenderson_coach


& Testimonials

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