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IS IT...

Social Selling 101 is a 5-week group business coaching program that will teach you how to leverage your social media profiles to get more leads & sign-on more clients.



October 20th - November 17th

Are you ready to learn how to turn your followers into paying clients???



You’re in the right place!

I can’t tell you how many times I’ve talked to sleep consultants and coaches over the years who don’t want to sell because they are afraid of coming off as salesy or pushy. This doesn’t have to be your reality anymore. 



​You knew what content to post to get more of your followers interested in your offers​

​You knew how to grow your following without ads or paying for followers

You knew how to have a genuine sales conversation in the DM’s that resulted in more sales calls & paying clients


You had more confidence to show up on social media without that “slimy or salesy” feeling


Module 1 - Selling Without Being "Salesy"

I'll dive deep into the physiological aspect around social selling & why someone will hire you over anybody else. I'll present to you multiple ways to sell online, how to create highly converting sales posts, and what kind of content will move cold leads into the hot lead category. This module will leave you so excited to share your offers & create more sales content.

What's Included:

  • How to write a sales post (multiple examples)

  • Copy-writing formulas (includes 20+ headlines & CTA’s)

  • Knowing your audience (cold, warm, hot leads) & what kind of posts lead them into a paying client

  • Fully understanding how to sell in your stories & what type of content that will fully activate that know, like, trust factor

  • Sales mindset! Why you don’t like selling & getting you tapped into your business mindset so selling is actually fun & easy

Module 2 - Building an Audience Full of Raving Fans

You don't need a big audience, you just need the right one. I'll walk you through multiple (organic - no ads) ways to quickly grow your audience and how to get in front of more people that are ready to buy. I'll provide templates on how to set-up collaborations and more.

What's Included:

  • I provide you with my “how to” on getting more followers on social media organically (no paid ads)

  • Getting crystal clear on “where” your ideal clients are hanging out so that you know where to hangout

  • Scripts for setting up collaborations with bloggers, influencers, podcasters, FB admins and more

  • Providing you with ideas of different types of collaborations

  • Bonus > My referral scripts

Module 3 - Relationship Building

​Turning those followers into paying clients! Understanding and knowing how to have a genuine sales conversation about what you do is the most valuable business skill you can provide for yourself. I'll go into immense detail of my DM conversation flow and provide templates on how to build relationships in the DM's. This module is all about how to get more of your followers on sales calls (or apply to work w/ you).

What's Included:

  • DM conversation flow. How to have a convo with a cold, warm, and hot lead

  • Going through the full process of how to begin a convo & how to ask to get on sales calls (or apply to work w/ you)

  • DM scripts you can start to use immediately

  • Do’s & Don’t of having convos in the DM’s

Module 4 - Creating Compelling Offers & Freebies

How can you create an offer that best suits your lifestyle and still gets your clients excellent results. It’s time to take a good look at your packages/offer and pricing structure to see how you can work less, but make more. Wouldn’t it be nice to take on less clients, but still be able to make the same or more money? Also, this module offers my knowledge and expertise on how to create a compelling and desirable freebie for your audience so that you can start to grow your email list and nurture and convert more of those social media followers into paying clients!

What's Included:

  • Simplifying your offers & pricing out your offers

  • How to create a compelling freebie

  • How to get people to sign up for your freebie & sign up for your email list 

  • What to do once you get people on your email list

Who is


Coaches and/or sleep consultants who are looking to use Instagram to grow their business

Coaches and/or sleep consultants who are wanting to learn how to sell and market their offers on social media

Coaches and/or sleep consultants who are confused on how to grow their following, what to post to attract people to buy, how to create a sales post, or how to actually have a conversation without being salesy or pushy

Module 5 - Mastering Your Sales Calls

Once you you've done the hard part of getting people to book calls with you and you get that DM asking, "How can I work with you?", it's time to have a real sales call. It's so important you have questions handy and are prepared to handle all those objections like, "I can't afford it" and "I have to talk with my husband". 

What's Included:

  • A full sales call script

  • How to handle the most common sales call objections

  • How to ask for money and be a leader on your call

  • What to do to be less nervous & show up more confidently 


& Testimonials

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Lets Go!

Your clients are out there, they just need to know you exist!

What’s included in Social Selling 101:

  • Instant Access to 5x Recorded Modules 

  • 5x Group Coaching Sessions 

  • Lifetime access to the modules & the coaching session replays 

  • Downloadable resources & tools discussed in the program

Group Coaching Call Schedule:

Friday, October 20th at 2pm CST/3pm EST

Friday, October 27th at 2pm CST/3pm EST

Friday, November 3rd at 2pm CST/3pm EST

Friday, November 10th at 2pm CST/3pm EST

Friday, November 17th at 2pm CST/3pm EST


Yes, all replays will be available shortly after the calls. It’s not required to show up live, but is highly recommended. 



What’s included in the Business Bundle:

  • Instant Access to the Masterclass  - How to Use Stories to Sell Out Your Offers 

  • Access to Content Creation Workshop (Saturday, October 7th)

  • Instant Access to SS101 (everything above) 

AND... Yes, all replays will be included.


$897 USD - PIF

Payment Plan:

$450 USD - 2x Payments

Have questions before you buy?

DM Allison on Instagram - @allisonhenderson_coach

Join Now


& Testimonials

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